In 1955 Culver City, creator Alberto, developed VO5 hair conditioning treatment to keep Hollywood starlets’ hair looking healthy and beautiful under the bright Hollywood lights, as depicted here in this vintage TV commercial.



Since then, the brand has created a number of other innovative products using its five essential vitamins including their original Hot Oil treatment to the new Shine, Glow & Go Beauty Oil.

To commemorate 60 years of innovation, the brand announced its petition to get the brand a star on Hollywood Boulevard. In order to get Alberto VO5 the much deserved star on Hollywood Boulevard, VO5 is calling fans to sign a virtual petition on its Facebook page.

*When you sign the petition you are also able to select to be sent coupons, promotions, and more!

All signatures via the drive will be compiled throughout 2015 and will be presented to the Walk of Fame organizers. You’re encouraged to show your support and spread the word about the drive by using #VO5is60.




V05 has been a brand my family has used as long as I can remember. My grandmother and mom swear by it so of course I was ecstatic at the chance to try out these yummy products (products were provided by V05). I love that they have kept up with their quality over the years. I’m even happier that they have come out with the new Beauty Oil; I just can’t get enough of this stuff!

Don’t get me wrong, I’m happy with the shampoo and conditioner (although the smell could be a little more prominent). I love the Hot Oil Therapy – it does amazing things for my hair. But the Beauty Oil – that is something I’ve been waiting for! It is usable on skin and hair which makes it a multi-purpose product. You all know how much I love those!

The oil leaves my hair shiny but not greasy and my skin absorbs it and is touchably soft all day. I’ve used the beauty oil on my face a couple times and there were no breakout but I’m still cautious about what I use on my face. It’s perfect for after shower moisturizing, which is what I use it for mainly.

VO5 50's Ad


You can find V05 nearly everywhere hair care products are sold. I’m also giving away the following products to one lucky (US) winner:

  • Hot Oil Treatment
  • Herbal Escapes Kiwi Lime Shampoo
  • Herbal Escapes Kiwi Lime Conditioner
  • Shine, Glow & Go Beauty Oil